A strong web presence is the key to achieving the maximum results from your print or web marketing.

A website should be a source of new customers and a benefit to your marketing making your standard marketing much more effective and also help in finding customers that your promotion would not normally hit. Most people fall into one of the categories below –

• You built a website and make it functional but have difficulty getting enough potential customers to your site.
• Your website is getting some traffic but not enough to make it profitable.
• You need a website built to contribute to your business.

These are not uncommon scenarios.

Managing a website is a combination of multiple efforts.

• Website Design
• Website Development and Creation
• E-Commerce
• PR Coordination
• Marketing Coordination
• Search Engine Optimization
• Content Management

The biggest mistake made by so many companies is the exclusion of multiple points from the above, specifically, points 3-6. A number of companies simply hire a web development company to help them put together a website and they don’t include PR, Marketing positioning, messaging and SEO. So you may end up with a site that looks nice but doesn’t actually benefit your marketing or drive in new leads.

You also get left with the task of doing the things that make your website rank well in the search engines such as link backs, testing and editing your website’s content, expanding your website to maintain search engine relevance, etc.

Also, by using independent companies to manage everything can interject a lot of extra hours spent coordinating the SEO and marketing with the developers. This means a much higher cost to you.

This is why BDG Software, Inc. has created a unique service that for a flat monthly cost you can have someone who takes full responsibility to ensure your website is effective.

Click here to find out what we do to create an effective web presence.